Have a ready to use media kit toolbox


You need to prepare your media kit toolbox. A media kit is a package of
information specifically designed to capture the media's attention. The
specific information you include is communicated in a strategic way to
encourage newspapers, radio shows, magazines and trade journals, and
television shows and stations to cover your story.


Your media kit toolbox needs to contain the effective materials you can use
to reach media outlets with your newsworthy stories.


A good media kit toolbox can contain any number of items:


· Several Articles
· Backgrounders
· Fact Sheets
· Key Person Bios
· FAQ’s
· B&W and Color Pictures
· Interview Questions and Answers
· Marketing Plans
· Media Clippings/media history coverage
· Testimonials
· Quotes
· Review copies - autographed
· Cover letter
· Idea Proposals
· News angles
· Interview topics
· Myths & Legends
· Brochures
· Tour schedules
· Success stories/case studies
· CD Rom or diskette with information and materials
· Video
· Tips
· Tests
· Tools


You must place these materials into an attractive and distinctive folder or holder of some kind. Some people use a glossy paper and glue the cover of their book to the cover. The goal is to be noticeable and to stand out from the stack of other materials the media may receive and have on their desks.


Each one of these can be one to two pages single sided or back to back. You can do it yourself or hire a graphics designed to create a color laser
printed set of materials the sky is the limit, but your pocket book will determine how you prepare these materials. Some media kits are very modest but still effective. Some media kits will easily cost $5.00 per set plus the book. You can be quite imaginative when it comes to your media kit just be realistic and relevant.


A proper media kit contains the materials you need to be persuasive with your media. It must support your goal getting publicity. It may be that some media need more, some need less. Others may want this, while others need that. If you find that the materials you send don’t produce, improve them till they do. Use what works, get rid of what doesn’t work. Improve
constantly.


So you pick what you need based on what you believe your media will want. And by all means be generous.


You can and should use media kits at each stage in your book publicity plan. They again must serve the desired purpose and be written to achieve that goal. You transmit them in advance to key media and immediately after receiving a request.


Know your media, know your goals, create and transmit what you need to be
successful.


Put Your Media Kit Online


Once you create your media kit toolbox, you should place it online at your
web
site.


Call it you media center make sure you have a prominent and easy to find link on your home page.


Make it easy and entertaining for media to write articles about you while you sleep.


Pack your online media kit with oodles of information and ready to use data.


Make high resolution color and black and white pictures available via e-mail upon request or via instant download.


Add to your press center regularly.


Paul J. Krupin Custom Targeted PR
The Right Markets, The Right Message, The Right Media
www.DirectContactPR.com
800-457-8746 509-545-2707