Is it easy to write a news release? How about writing a news release that really gets the publicity that one seeks?

To me, getting publicity is like making candy – it’s a tasty recipe backed by art and science, psychology, and specific tactics that come into play. It’s a persuasive communications process that one has to go through. It has a very narrow set of requirements that many people simply do not understand. Your pitch is basically a proposal. A publishing proposal.

Getting publicity to attract attention and get the word out in your local area, field, or industry is crucial to jump starting any marketing or promotion effort. But how do you prepare and transmit an effective news release so that it will actually achieve results? Here is a copywriting tactic that will improve your success significantly on the very first try.

How do you make "news" with a book of fiction? How do you write news releases for fiction books? What a wonderful and important question. This article focuses on the special tactics for news releases about fiction books. Different media have different needs and you need to give each media just what they need and want. News releases should be different for feature editors and book review editors, and different again for radio and TV vs. print.

Local newspapers are perhaps one of the easiest places to get publicity. They are without a doubt one of the initial places where you should pitch to get the ball rolling on your publicity plans. I believe that if you are going to write and submit a letter or a news release then don't aim at just trying to get a book review. Go for a feature story that really gets people interested.

Do you want to see your media response improve dramatically? Send a news release that pushes the media's hot buttons. Learn how to push the media's hot buttons. If you are going to be successful you must give them what they need.

Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines. You can use them to dramatically improve your success with the media.

Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines. You can use them to dramatically improve your success with the media.

The is Chapter 27 to the book "Einstein's Business" published by Elite Press in January 2007. I offer up a process and insights into knowing when you have something that will really fly. My kids say that the picture of me at the beginning is proof of reincarnation. Ha! I just think it's proof that people with similar wrinkles look alike.

Even one single small feature story or article placed in he right publication can drive prospective buyers to your door and bestow national and even international credibility upon you in a way that will enhance your marketing and sales for years to come. Done right, product publicity is an effective way to grow a business and gain highly favorable recognition in your industry or community. This article talks about the skills, specialized knowledge, carefully deployed writing and communications tactics you need to use to navigate through the risk-laden issues and steer clear of the danger zones on the way to PR success.

No matter where you are in the book publishing process, at some point you’ll need to create a book publicity plan. This article descibes how to create a publicity plan -- is an easy to develop and deploy strategy that is specifically designed to capture the media's attention.

Congratulations! The door is opening a crack. What you get out of this opportunity is in large part now in your hands. So think about it and prepare accordingly to act so that you get the most out of this. Take a day or so, think this through, and prepare a quality package.

Publicity is perhaps on of the most important marketing tools a chiropractor can use. A simple article can inform the people in your market area that you’ve opened a practice An article about wellness or back pain prevention and treatment can drive prospects to your office.

There are plenty of charitable and philanthropic organizations getting news coverage out there. You can be one of them. Publicity can help establish your organizations image and reputation in your community. You can be perceived as beneficial to society and helpful to individuals in need. You can use publicity to support and enhance fund raising activities.

How do you define publicity success or failure? How do you measure public relations effectiveness? There are five key measurement points you should use to determine your level of satisfaction with the effectiveness of your publicity efforts. Here they are.

My story in Chicken Soup for the Entrepreneur's Soul published November 2006.

My story in Chicken Soup for the Entrepreneur's Soul published November 2006.

Here are the results of the November 2008 survey questionnaire of media in which i asked the question: "How do you feel about ebooks and their future role in publishing and education?"

Warning! This is not a pretty picture. Self publishing is not viewed in a favorable way. You can understand why when you see what these people have seen and read what they wrote.

Warning! This is not a pretty picture. Self publishing is not viewed in a favorable way. You can understand why when you see what these people have seen and read what they wrote.

Warning! This is not a pretty picture. Self publishing is not viewed in a favorable way. You can understand why when you see what these people have seen and read what they wrote.

You want to be on Oprah. Right. Read on. Here are the strategies and tactics that you will really need to use.

Does your favorite charity or organization wish for more publicity? This article explains the publicity tactics that can be used to help drive public awareness of fundraising activities.

Geez. Just keeps on happening. Copyright infringement is more popular than publicity! Here's my article from June 1998, still valid

If you think you are really ready to publish, then please listen to these words closely. Think again before you jump.