http://www.directcontactpr.com en-us Articles 60 217 144 http://www.directcontactpr.com/name1.gif http://www.directcontactpr.com/free-articles/ Sat, 05 Jul 2008 15:45:00 PDT Sun, 09 Apr 2006 11:41:04 PST http://www.directcontactpr.com/free-articles/article.src?ID=122 - Sat, 05 Jul 2008 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=121 - Sat, 05 Jul 2008 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=105 The is Chapter 27 to the book "Einstein's Business" published by Elite Press in January 2007. I offer up a process and insights into knowing when you have something that will really fly. My kids say that the picture of me at the beginning is proof of reincarnation. Ha! I just think it's proof that people with similar wrinkles look alike. Mon, 11 Jun 2007 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=89 You want to be on Oprah. Right. Read on. Here are the strategies and tactics that you will really need to use. Sat, 11 Nov 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=86 Does your favorite charity or organization wish for more publicity? This article explains the publicity tactics that can be used to help drive public awareness of fundraising activities. Thu, 31 Aug 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=82 Geez. Just keeps on happening. Copyright infringement is more popular than publicity! Here's my article from June 1998, still valid Sun, 30 Jul 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=81 If you think you are really ready to publish, then please listen to these words closely. Think again before you jump. Sun, 23 Jul 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=80 An effective online media kit can be one of the most valuable media and marketing tools you can create on your web site. It will help persuade even the most doubtful media that you are newsworthy and have what it takes to make their day. Here's what you need to do to create your online media center. Wed, 19 Jul 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=79 You need to prepare your media kit toolbox. A media kit is a package of information specifically designed to capture the media's attention. The specific information you include helps media do their job. Here's some explicit guidance on what you need to include. Wed, 19 Jul 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=54 Many of you may want to hear my personal observations about getting publicity and working with the press at BEA. Here are my suggestions for maximizing your chances of getting publicity at the BEA. You'll also find my recommendations on how to make the out the time you spend at the Book Expo America. Mon, 15 May 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=52 Getting publicity to attract attention and get the word out in your local area, field, or industry is crucial to jump starting any marketing or promotion effort. But how do you prepare and transmit an effective news release so that it will actually achieve results? Here is a copywriting tactic that will improve your success significantly on the very first try. Fri, 12 May 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=51 Even one single small feature story or article placed in he right publication can drive prospective buyers to your door and bestow national and even international credibility upon you in a way that will enhance your marketing and sales for years to come. Done right, product publicity is an effective way to grow a business and gain highly favorable recognition in your industry or community. This article talks about the skills, specialized knowledge, carefully deployed writing and communications tactics you need to use to navigate through the risk-laden issues and steer clear of the danger zones on the way to PR success. Sun, 07 May 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=45 No matter where you are in the book publishing process, at some point you’ll need to create a book publicity plan. This article descibes how to create a publicity plan -- is an easy to develop and deploy strategy that is specifically designed to capture the media's attention. Fri, 28 Apr 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=44 Now that you've sent a news release, you need to realize how difficult it may be to get on the media's radar screen, and stay on their radar screen, until they give you what you are asking for -- publicity. You can dramatically improve the response to your news releases, if you call media and follow up professionally. Here's how to do it right. Fri, 28 Apr 2006 12:00:00 PST http://www.directcontactpr.com/free-articles/article.src?ID=42 To get the most for your publicity project dollars, you need a good working relationship with your publicist. Clear communication, a sense of trust between parties, and everyone is working towards the same goals makes all the difference in results. Success comes with a close and effective integration of marketing and public relations. Here's how to get the most out of your relationship with your publicist. Fri, 28 Apr 2006 12:00:00 PST